Difference Between Digital Marketing and Social Marketing- Explained

Summary:
In this article, you will find out the difference between the digital marketing and the social marketing, comparison between digital marketing and social marketing, which one is better, and much more.

What is Digital Marketing?

Digital marketing is the marketing process of building awareness and promoting a brand or product online using all available digital channels.

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The Major Components of Digital Marketing are:

Online Marketing Channels– website marketing SEM, (search engine marketing includes SEO and pay per click advertising), mobile marketing (i.e Google play, Apple play store), email marketing, online banner advertisement, video marketing, and social media marketing.

Offline Marketing Channels– Television, Radio, SMS, digital billboards(indoor and outdoor).

Advantages of Digital Marketing

The first advantage of digital marketing is that targeted audience can be reached in a cost-effective and measurable way. Other digital marketing advantages include increasing brand loyalty and driving online sales.

The Benefits of Digital Marketing 

• Global Reach– A website allows you to find new markets and trade globally for only a small investment.• Trackable, Measurable Results- Measuring your online marketing with web analytics and other online metric tools makes it easier to establish effective your campaign has been. You can obtain detailed information about how customer’s use your website or respond to your advertising.
•  Personalisation– If your customer database is linked to your websites, then whenever someone visits the sites, you can greet them with targeted offers. The more they buy from you, the more you can refine your customers’ profile and market effectively to them.
• Lower Cost– A properly planned and well-targeted digital marketing campaigns can reach the right customers at a much lower cost than traditional marketing methods
•  Openness – By getting involved with social media and managing it carefully, you can build customer loyalty and create a reputation for being easy to engage with.
• Social Currency- Digital marketing lets you create engaging campaigns using content marketing tactics. This content (images, videos, articles) can gain social currency being passed from user to user and becoming viral
• Improved Conversion Rates– If you have a website, then your customer are only ever a few clicks away from making a purchase. Unlike other media which require people to get up and make a phone call, or go to a shop, digital marketing can be seamless and immediate.

What is Social Marketing?

Social media marketing is the process of promoting a product or service through various social media channels. In generals, there are two ways to perform a social marketing campaign.

The first way is free and has to do with building followers, fans, or connections by sharing useful content, running contest, and generally, engaging with your users.
The second way is through paid advertising. You can use Facebook ads, Google ads or Twitter promoted accounts to advertise your product or services on Facebook, Google, and Twitter respectively.

Benefits of social marketing

Customer Data Analysis– Sites like Facebook have third-party providers specializing in software and service for data segmentation and business using the data get the reward with their SMM adverts been seen by their intended customers.

Increase Brand Awareness- By 2021 statista predict over 3 billion people will be using social media in one form or another. Therefore given that almost every person owns a smartphone, desktop, or laptop, and they spend a lot of time on social media.

Better Customer Satisfaction- By and large, most humans seek to attract attention and acknowledgement, and the networking sites encourage it. It’s standard practice to take selfies, and that includes sharing images and videos of using products, etc.

Cost-Effective-Social media marketing can be cost-effective when you know how to do it well. The initial creating of a new profile and singing in is free for almost every social media platform so getting set up is not a huge investment nor risk.

Increase Inbound Song– Online marketing should increase inbound traffic to your website. With SMM, when the campaign is expertly crafted with a one-click action from the channel to your website and ideally the product page, visitors will come and stay on your site if they like what they see and read.

Gain Market Insight– For any business to succeed, it must know its customer really well. What are their needs, opinion, and interests, this is called personalised data and we wrote a new article on how to acquire more insight into customer expectations and desires from current digital marketing initiatives.

Difference Between the Digital Marketing and the Social Marketing

• Social media marketing is a type of marketing that uses social media sites to boost traffic and increase customer engagement. On the other hand, digital marketing refers to a modern marketing technique which uses all available and cost-effective electronic channel to promote product or service and increase customer reach.
•  In social media marketing, the reach is limited to the boundaries of social media sites. Conversely, digital marketing as a whole is not depend on any particular social platform. And so it can be used to reach a wider audience.
• In social marketing, content is regarded as the king so the better the content is, the more with the customer engagement. On the other hand, digital marketing focuses on the banners, to create the impression on the customer’s mind.
•  In social marketing, the marketer aims at actively engaging with the social media user. On the other hand, digital marketing stresses on reaching the target audience using different channels like TV, Radio, mobile apps, email ads, search ads, and so forth.

If you compare the speed of the product advertise on social media and digital media, then obviously social media will win as the reach is faster. This is due to an active response of the user, in the form of like, share, comments, and statuses, which helps in reaching a larger audience in seconds and so digital media is slower.

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Final Thoughts

It is important to know the difference between the different marketing theories so that, you can select the most appropriate tools to use in your campaigns

• Digital marketing is the future of marketing and will gradually gain more ground in the online and offline word.
• Social media, on the other hand, is the new way to connect with other people, it is a part of digital marketing and it’s here to change the way we find new customers and promote our products.

What is the difference between digital marketing and social marketing?
So, I hope this article helped you understand the difference between digital marketing and social marketing.